Bill
HB 738
Virginia bill regulates kratom product sales and marketing by prohibiting deceptive practices under state consumer protection law.
HB 738 amends Virginia's Consumer Protection Act to establish regulations specifically governing kratom products. The bill defines prohibited practices related to kratom sales and marketing, likely addressing labeling, advertising claims, and product safety standards. This targets a gap in Virginia law regarding the sale and distribution of kratom, a plant-derived substance increasingly sold as a dietary supplement or herbal product.
Kratom exists in a regulatory gray zone—not controlled under federal law but unregulated by most states, leading to inconsistent quality, mislabeling, and health claims that lack scientific backing. Consumer protection legislation could prevent deceptive marketing and unsafe products from entering the Virginia market, protecting vulnerable populations. However, it also signals potential restrictions that could affect businesses and consumers who use kratom legally.
Compiled from official sources — confirm details with the bill’s official record.
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