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SB 753

Unauthorized use of voice or likeness; punitive damages, statute of limitations.

2026 Regular Session Introduced by Bryce Reeves

SB 753 creates civil remedies including punitive damages for unauthorized voice/likeness use and establishes statute of limitations for such claims in Virginia.

Acts of Assembly Chapter text (CHAP0630)
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Bill Summary · SB 753

Legislative bill overview

SB 753 establishes legal protections against unauthorized use of a person's voice or likeness, likely by creating or strengthening civil remedies including punitive damages. The bill also defines or modifies the statute of limitations for bringing such claims. This addresses emerging concerns about deepfakes, AI-generated content, and unauthorized commercial use of someone's identity.

Why is this important

As artificial intelligence makes it increasingly easy to create realistic audio and video impersonations, individuals need legal recourse against unauthorized use of their identity. This bill would provide both financial compensation and deterrence through punitive damages, while the statute of limitations provision clarifies how long someone has to pursue a claim—critical for protecting both victims and defendants.

Potential points of contention

  • Free speech vs. identity rights: Defining what constitutes "unauthorized use" risks inadvertently restricting satire, parody, political commentary, or artistic expression, which may have First Amendment protections
  • Punitive damages scope: Punitive damages can be substantial; determining when they're appropriate (vs. compensatory damages alone) and whether caps should apply remains contentious
  • Statute of limitations length: A longer window helps victims but may expose defendants to decades-old claims; a shorter window provides certainty but may disadvantage victims who discover unauthorized use late
  • Application to public figures: The bill's treatment of celebrities, politicians, and public figures versus private citizens could significantly affect its practical impact and fairness

Compiled from official sources — confirm details with the bill’s official record.

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