Trade: consumer goods and services; use of surveillance pricing in the sale of certain consumer items; prohibit. Amends secs. 2 & 7 of 2011 PA 15 (MCL 445.312 & 445.317). TIE BAR WITH: HB 6098'26

2025-2026 Regular Session Introduced by Will Bruck and 5 co-sponsors

The bill prohibits surveillance-based pricing for certain consumer items, banning price decisions tied to monitored shopper data to promote fair pricing.

REFERRED TO COMMITTEE ON ECONOMIC AND COMMUNITY DEVELOPMENT

#consumerprotection:unfairtradepractices #trade:consumergoodsandservices #trade:fairtradepractices

Bill Summary: HB 6099 (2025-2026) – Trade: consumer goods and services; use of surveillance pricing in the sale of certain consumer items; prohibit

Purpose and intent

The bill prohibits the use of surveillance pricing in the sale of certain consumer items. In essence, it seeks to restrict pricing practices that may rely on monitoring consumer behavior or using data-driven surveillance to set or adjust prices for consumer goods and services.

It is codified as amending sections 2 and 7 of 2011 Public Act 15 (Michigan Compiled Laws 445.312 and 445.317), aligning with existing consumer protection/antitrust or pricing regulation statutes.

Key provisions and changes

Prohibition on surveillance-based pricing: The core provision bars certain pricing practices that rely on surveillance or monitored consumer behavior to determine sale prices for specified consumer items. While the text provided does not list every covered item, the intent is to prevent dynamic or surveillance-driven price discrimination in retail sales.

Amendments to PA 15 sections:

MCL 445.312 (Section 2) and MCL 445.317 (Section 7) would be amended to implement the new prohibition, define unlawful pricing activities, and establish any necessary regulatory or enforcement framework.

Enforcement and remedies: Although not detailed in the summary provided, bills of this type typically include:

Clarifications on unlawful pricing violations.
Penalties or civil remedies for businesses that engage in surveillance pricing.
Potential consumer protections and the right to seek enforcement through appropriate agencies or courts.

Related tie-bar: The bill is connected to HB 6098 of the 2025-2026 session, suggesting coordinated or complementary measures addressing related consumer goods and pricing practices.

Who would be affected

Retailers and merchants selling consumer goods and services in Michigan that may have adopted or considered surveillance-based pricing practices.

Businesses employing data-driven or behavioral analytics to adjust prices, including online platforms, marketplaces, and traditional brick-and-mortar retailers.

Potentially consumers who purchase covered items, as the prohibition aims to prevent discriminatory or surveillance-informed pricing that could affect accessibility or fairness.

Procedural and timeline aspects

Introduction and sponsorship:

Introduced on 2026-06-16 by Representative Rylee Linting.
Co-sponsors include Jason Woolford, Jay DeBoyer, Tom Kuhn, Will Bruck, Steve Frisbie.

Committee action:

Referred to the Committee on Regulatory Reform on 2026-06-16.
Scheduled or typical committee review would involve hearings, amendments, and potential votes before advancing to the full chamber.

Status:

Currently at the committee stage pending consideration, potential amendments, and eventual floor action.
The bill’s progression may be coordinated with HB 6098 (as indicated by the tie-bar).

Practical implications

If enacted, Michigan would prohibit pricing strategies that rely on monitoring consumer behavior to set prices for certain consumer items, promoting price fairness and reducing potential price discrimination based on surveillance data.

Businesses would need to review pricing policies, pricing engines, and data-collection practices to ensure compliance.

Enforcement details (dates, penalties, exceptions) will be clarified through committee amendments and subsequent legislative steps.

If you’d like, I can monitor ongoing updates for HB 6099 (and HB 6098) to provide a follow-up with committee actions, amendments, and final passage status.