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SB 982

Trade: business practices; dynamic pricing of gasoline; prohibit. Amends sec. 28e of 1964 PA 283 (MCL 290.628e). TIE BAR WITH: SB 0993'26

2025-2026 Regular Session Introduced by Darrin Camilleri

SB 982 bans dynamic pricing for roadside motor fuel in Michigan, requires clear advertised prices and 12-month price-change records, and enforces via consumer protection laws.

REFERRED TO COMMITTEE ON ECONOMIC AND COMMUNITY DEVELOPMENT
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Bill Summary · SB 982

Summary of SB 982 (2025-2026) — Trade: business practices; dynamic pricing of gasoline

Purpose and intent

SB 982 would amend the Michigan Weights and Measures Act to prohibit the use of dynamic pricing for motor fuel sold at roadside retail locations. The bill sets out detailed advertising and recordkeeping requirements for motor fuel prices and ties its effective date to the passage of SB 993 (a tie-bar provision). If SB 993 is enacted, SB 982 would take effect; otherwise, it would not.

Key provisions and changes

  • Advertising requirements for roadside fuel advertising (Sec. 28e(1))

    • Prices must be clearly and completely posted, including fractional prices to the tenth of a cent.
    • The advertised price must specify the fuel grade, with allowed abbreviations (e.g., Regular, Reg.; Midgrade, Mid.; Premium, Prem.; Diesel, Dsl.; Kerosene, Ker.; E85).
    • All prices must be displayable at the pump, and the pump must display the correct total price for the purchase during transactions.
    • If sale conditions apply to the advertised price, those conditions must be posted adjacent to the sale price with equal illumination and at least half the size of the sale price text.
    • If the same grade has multiple unit prices and the sign cannot accommodate all prices in uniform style/size, the highest price must be displayed in the largest font size among the prices displayed.
  • Prohibition on dynamic pricing (Sec. 28e(3))

    • Owners/operators of roadside fuel retailers are prohibited from using dynamic pricing for motor fuel.
  • Recordkeeping (Sec. 28e(4))

    • Retailers must maintain all records of price changes for motor fuel for at least 12 months.
  • Enforcement and penalties (Sec. 28e(5))

    • Violations of the dynamic pricing prohibition would constitute a violation of the Michigan Consumer Protection Act (MCPA), carrying potential civil enforcement implications.
  • Definitions (Sec. 28e(6))

    • Dynamic pricing: Pricing that changes at any time (including outside normal business hours) based on external conditions such as time of day, day of week, weather/temperature, or consumer data/attributes (including location, demographics, purchase history, or characteristics protected under the Elliott-Larsen Civil Rights Act).
    • Motor fuel: Defined as in the Motor Fuel Tax Act.
  • Enacting clause and tie-bar (Enacting section 1)

    • The act’s effective date is contingent on the enactment of SB 993 in the 103rd Legislature.

Who would be affected

  • Retail fuel retailers at roadside locations in Michigan would be directly impacted. They would need to:
    • Maintain non-dynamic pricing practices for motor fuel.
    • Comply with stringent advertising display requirements (clarity, grade labeling, fractional pricing to the tenth of a cent, and conditional price disclosures).
    • Retain price-change records for 12 months.
    • Avoid using dynamic pricing strategies that consider time, weather, customer data, or other external factors.
  • Consumers could experience more transparent and stable pricing displays at roadside fuel outlets, with potential reductions in price discrimination based on consumer attributes or behavior.

Procedural and timeline aspects

  • The bill is introduced and referred to the Senate Committee on Economic and Community Development.
  • The act’s effective date is contingent upon SB 993 being enacted; without SB 993, SB 982 does not take effect.
  • As a tie-bar bill, passage is linked to the companion measure (SB 993) for full implementation.

Potential considerations for readers

  • The prohibitions on dynamic pricing align with consumer protection aims by reducing price volatility tied to external factors and consumer data.
  • The disclosure requirements increase administrative and recordkeeping responsibilities for retailers.
  • The dependence on SB 993 for effectiveness means the practical impact is contingent on the companion legislation’s fate.

Compiled from official sources — confirm details with the bill’s official record.

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