Bill
HB 1710
HB 1710 aimed to ban schools from using public school ratings in advertising, impacting public, charter, and private schools' marketing and public perception.
House Bill 1710 aimed to restrict public schools, open-enrollment public charter schools, and private schools from using or referencing public school ratings in any form of advertising, promotional materials, or public communications. The intent behind this legislation was to ensure that schools do not leverage public school ratings to influence public perception or enrollment decisions.
The bill proposed the following key provisions:
- Prohibition on Use of Ratings:
- Schools would be explicitly prohibited from using or referencing public school ratings published by the Division of Elementary and Secondary Education in any advertising or promotional content.
- Definition of "School":
- The term "school" was defined to include public school districts, open-enrollment public charter schools, and private schools.
The primary entities affected by this bill would have been:
- Public Schools: Traditional public school districts.
- Charter Schools: Open-enrollment public charter schools that operate independently of the traditional public school system.
- Private Schools: Institutions that operate independently of the public school system and are funded through tuition and private sources.
According to the Fiscal Impact Statement prepared by the Arkansas Department of Education, the bill was assessed to have no fiscal impact on the Arkansas Department of Education (ADE).
While HB 1710 sought to regulate how schools communicate their ratings to the public, it was ultimately withdrawn before further consideration. The implications of such a bill would have been significant for school marketing practices and public perception of educational institutions in Arkansas.
Compiled from official sources — confirm details with the bill’s official record.
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