Swannanoa Valley TDA.
Creates Swannanoa Valley Tourism Development Authority to receive portion of Buncombe County hotel tax receipts and fund targeted marketing, product, and legacy tourism projects.
Creates Swannanoa Valley Tourism Development Authority to receive portion of Buncombe County hotel tax receipts and fund targeted marketing, product, and legacy tourism projects.
Status & key dates
- Bill number: SB 132 (Swannanoa Valley TDA)
- Introduced: January 23, 2025 (first reading passed)
- Subject areas: local occupancy (hotel) tax; tourism development authorities; Buncombe County; local government finance and economic development.
Purpose / intent
- Authorize creation of a new Swannanoa Valley Tourism Development Authority and direct a portion of Buncombe County’s existing room occupancy (hotel) tax receipts from specified townships to that authority. The intent is to target tourism marketing, product development, and legacy (capital/infrastructure) investments in the Swannanoa Valley area while preserving a countywide tourism funding stream.
Main provisions and changes
- Tax authority continues: Buncombe County may levy up to 2% room occupancy/tourism development tax, administered under G.S. 153A‑155 (no change to statewide ceiling).
- Revenue allocation (new):
- On a quarterly basis, “net proceeds” (gross proceeds less county collection/admin costs, capped at 5% of gross) from the county occupancy tax collected in three Buncombe townships — Broad River (28), Black Mountain (25), and Swannanoa (21) — are remitted to the new Swannanoa Valley Tourism Development Authority.
- The remainder of county occupancy net proceeds stays with the existing Buncombe County Tourism Development Authority.
- Use of funds (Buncombe County TDA — unchanged structure summarized):
- Two‑thirds of that Authority’s funds are restricted to tourism marketing/sales/promotion and administrative costs (administration capped at 20% of net proceeds for the fiscal year).
- The remaining one‑third is split evenly between:
- Tourism Product Development Fund — for capital projects expected to increase lodging patronage (grants, loan guarantees, debt participation allowed; for‑profit entities are not eligible recipients).
- Legacy Investment From Tourism Fund — for tourism‑related capital projects, infrastructure, natural resource enhancement, maintenance and rehabilitation, and project administration; projects must demonstrate benefits to visitors and residents.
- Governance and approvals:
- Product Development and Legacy Investment committees review applications and make recommendations to the Authority.
- Awards or loan guarantees from either fund require a 3/4 vote of current voting Authority members.
- Limits: the Authority may accumulate funds; it cannot commit more than 33% of average net funds (3‑year rolling average) to debt service for any one project for a period exceeding 15 years; the Authority cannot be the sole source for any debt service.
- Product Development Committee must have a majority who are lodging owners/operators (hotels/motels/B&Bs). Applicants must submit feasibility studies and estimated new room nights.
Who is affected
- Lodging businesses and short‑term accommodations in the specified Buncombe townships (Broad River, Black Mountain, Swannanoa) — funding directed to support marketing and projects intended to increase bookings/visitation.
- Local governments: Buncombe County continues tax collection duties; the new Swannanoa Valley TDA will be a new local public entity receiving defined revenues.
- Nonprofit and public projects that meet the eligibility criteria for tourism product and legacy investments (note: for‑profit applicants are ineligible for direct grants from the Product Development Fund).
- Local residents and infrastructure (projects must consider visitor/resident balance for legacy funds).
Procedural / timeline notes
- Tax collection and remittance follow established county procedures (G.S. 153A‑155) and occur quarterly.
- Award/guarantee actions require committee review and a 3/4 Authority vote.
- Administrative caps and debt‑service commitment limits are explicit in the bill to constrain operating use and long‑term fiscal exposure.
Potential impacts (summary)
- Provides a dedicated, geographically targeted revenue stream for tourism marketing and capital projects in the Swannanoa Valley area, which could accelerate visitor‑focused development and preservation projects.
- Places restrictions intended to keep funds focused on capital and marketing rather than routine operations; requires feasibility and room‑night projections, and imposes checks on long‑term debt commitments.
- May increase project funding opportunities (grants, loan guarantees) for public/nonprofit initiatives but excludes for‑profit entities from certain direct grants.
- Implementation will require establishment of the new Authority and committees, and coordination of quarterly remittance procedures between Buncombe County and the new Authority.
For more detail: see Part VI (Buncombe Occupancy Tax) amendments and the bill’s Sections governing remittance, fund structure, committee duties, and approval thresholds.
Compiled from official sources — confirm details with the bill’s official record.
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