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Bill Summary · SF 2642

SF 2642: Student Attendance Marketing Campaign Appropriation

Overview

Bill Number: SF 2642
Title: Student attendance marketing campaign appropriation
Status: Referred to Education Finance
Introduced: March 17, 2025

Purpose and Intent

The purpose of this bill is to appropriate funds for the Department of Education to launch a statewide marketing campaign aimed at improving student attendance rates in K-12 public schools. The campaign is intended to raise awareness among parents and students about the importance of regular school attendance and its connection to academic success.

Key Provisions

  • Appropriates $5 million from the state's general fund to the Department of Education for the development and implementation of a student attendance marketing campaign
  • Requires the campaign to utilize a variety of media channels, including television, radio, digital advertising, and social media
  • Directs the campaign to focus on messaging that highlights the negative impacts of chronic absenteeism and the benefits of consistent school attendance
  • Mandates the Department of Education to work with local school districts to tailor the campaign's messaging and strategies to meet the unique needs of their communities

Affected Parties and Impacts

  • K-12 public school students and their families would be the primary target audience for the marketing campaign, with the goal of improving attendance rates and academic outcomes
  • Local school districts would be expected to collaborate with the Department of Education to ensure the campaign's messaging and strategies are effective within their communities
  • The Department of Education would be responsible for overseeing the development and implementation of the statewide marketing campaign

Procedural and Timeline Considerations

The bill has been referred to the Education Finance committee for further consideration. If passed, the Department of Education would be required to launch the student attendance marketing campaign by the start of the 2026-2027 school year.

Compiled from official sources — confirm details with the bill’s official record.

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