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SB 2804

STREAMING ADVERTISEMENT VOLUME

104th Regular Session Introduced by Mike Halpin and 1 co-sponsor

Illinois bill SB 2804 would regulate streaming service advertisement volumes to match content levels, addressing consumer complaints about excessively loud commercials.

Rule 3-9(a) / Re-referred to Assignments
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Bill Summary · SB 2804

Legislative bill overview

SB 2804 would regulate the volume levels of advertisements on streaming platforms in Illinois. The bill appears designed to prevent streaming services from broadcasting commercials at significantly higher volumes than the content they accompany, a common consumer complaint. The legislation would establish standards for audio levels across streaming services operating in the state.

Why is this important

Many streaming users report that advertisements play at noticeably louder volumes than regular programming, creating an jarring viewing experience and potentially causing hearing discomfort. This consumer frustration has grown with increased streaming adoption. Federal regulations (like the CALM Act) already govern broadcast and cable TV volume standards, but streaming services currently operate in a less regulated space, creating a gap in consumer protections.

Potential points of contention

  • Business compliance costs: Streaming platforms may argue that implementing standardized volume controls requires technical infrastructure changes and monitoring systems, increasing operational expenses that could be passed to consumers
  • Federal authority questions: There may be debate over whether Illinois can regulate streaming services that operate nationally and internationally, or whether this requires federal-level legislation to be effective
  • Definitional ambiguity: The bill's success depends on clear technical definitions of "advertisement volume" versus "content volume"—how these measurements are taken and enforced remains unspecified in available information

Compiled from official sources — confirm details with the bill’s official record.

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