Bill
A 9091
Bill A 9091 mandates search engines to notify users when information is AI-generated, enhancing transparency and empowering users to make informed decisions.
Bill Number: A 9091
Title: Requires search engines to inform users when showing information which was generated using artificial intelligence
Status: Referred to Consumer Affairs and Protection
Introduced: September 12, 2025
Classification: Bill
Bill A 9091 aims to enhance transparency in the digital information landscape by requiring search engines to notify users when the information displayed in search results has been generated by artificial intelligence (AI). The intent of the bill is to ensure that users are aware of the nature of the content they are consuming, particularly as AI-generated information becomes increasingly prevalent.
Notification Requirement: Search engines must provide a clear indication to users when the information presented in search results is generated by AI. This could involve a label or a disclaimer accompanying the AI-generated content.
Scope of Application: The bill applies to all search engines operating within the jurisdiction, regardless of their size or market share.
Implementation Timeline: While specific timelines for compliance are not detailed in the current version of the bill, it is expected that search engines will need to develop and implement the necessary systems to provide these notifications promptly.
Search Engine Companies: Major search engines will need to adapt their algorithms and user interfaces to comply with the new notification requirements. This may involve additional costs for development and implementation.
Users: The primary beneficiaries of this bill are users of search engines, who will gain greater awareness of the nature of the information they are accessing. This transparency is intended to empower users to make more informed decisions about the reliability and origin of the content.
Content Creators: Individuals and organizations that produce content may also be indirectly affected, as the visibility of AI-generated content could influence user engagement and trust.
Current Status: As of the introduction date, the bill has been referred to the Committee on Consumer Affairs and Protection for further consideration. The next steps will involve discussions, potential amendments, and a vote within the committee.
Future Considerations: If the bill progresses through the legislative process, it may face debates regarding the feasibility of implementation, potential impacts on search engine operations, and the balance between innovation and consumer protection.
Bill A 9091 represents a significant step towards increasing transparency in the use of AI within search engines. By requiring clear notifications for AI-generated content, the bill seeks to protect consumers and promote informed usage of digital information. As the bill moves through the legislative process, stakeholders will be closely monitoring its implications for both technology and consumer rights.
Compiled from official sources — confirm details with the bill’s official record.
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