WeVote
Log In

Bill

Bill

A 3929

Requires disclosure of social media posts that are paid for by a campaign

2025 Regular Session Introduced by George Alvarez and 10 co-sponsors

Requires campaigns to disclose paid social media posts, letting voters identify paid political messaging and boosting transparency.

REPORTED REFERRED TO RULES
0
WeVote Research Nonpartisan
Bill Summary · A 3929

Assembly Bill A3929 — Summary

Title: Requires disclosure of social media posts that are paid for by a campaign
Bill Number: A3929 (prints: A3929A, A3929B)
Introduced: January 30, 2025
Primary Sponsor: Assemblymember Jeffrey Dinowitz
Cosponsors (selected): MaryJane Shimsky; Brian Cunningham; Dana Levenberg; Kwani O'Pharrow; Deborah Glick; George Alvarez; Rebecca Kassay; Yudelka Tapia; Paula Kay; Jen Lunsford
Companion Senate Bill: S2437
Current Status (as of June 5, 2025): REPORTED — Referred to Rules

Overview / Purpose

A3929 is intended to increase transparency in campaign communications on social media by requiring campaigns to disclose when posts are paid for. The bill's title indicates its core objective: to ensure voters can identify campaign-paid social media content in the same way they can identify paid political advertising in other media.

Key provisions (based on bill title and legislative history)

The legislative documents provided do not include the full text in readable form. The bill title and procedural history indicate that A3929 would do the following (summary reflects typical elements of such measures; consult the bill text for precise language):

  • Require social media posts that are paid for, on behalf of a candidate or political committee, to include an explicit disclosure that the content is "paid for" by the campaign, candidate, or committee.
  • Define which types of social media communications are covered (e.g., promoted posts, boosted content, paid placements).
  • Specify the format, placement, or wording of the disclosure (for example, "Paid for by " or similar).
  • Establish recordkeeping or reporting requirements for campaigns regarding paid social media buys (platform, amount paid, dates).
  • Create compliance mechanisms and possible penalties for failures to disclose (details would be in the bill text).

Because the official text is not included here, the exact definitions, thresholds (dollar amounts), enforcement authority, and penalties are not specified.

Who would be affected

  • Candidates and campaign committees that pay for social media advertising or promotional posts.
  • Political parties and independent groups that run paid social media political communications.
  • Social media platforms/ad networks to the extent the bill requires platforms to facilitate or preserve disclosure information.
  • Voters, who would gain clearer notice that particular social media content is paid political messaging.

Legislative timeline / procedural history (selected)

  • 2025-01-30: Referred to Election Law Committee
  • 2025-05-23: Amendment and re-commit to Election Law; printed as A3929A
  • 2025-06-02: Amendment (T) and recommit to Codes; printed as A3929B
  • 2025-06-05: Reported and referred to Rules

(Multiple entries in the record reflect committee actions and successive printed/amended versions — A3929A and A3929B.)

Potential impact

  • Increased transparency of paid campaign messaging on social platforms.
  • Additional compliance and recordkeeping obligations for campaigns (administrative cost/time).
  • Possible implementation/technical changes required by social media platforms to ensure disclosures are visible and retained for audit.
  • Enforcement implications depending on penalties adopted (civil fines, reporting referrals to ethics boards, etc.).

Where to read the full bill and track progress

For authoritative, up-to-date text and status, consult the New York State Assembly legislative website and search for A3929 (and its printed versions A3929A, A3929B) and the companion Senate bill S2437. The bill text will provide exact definitions, disclosure wording, thresholds, and enforcement provisions.

Compiled from official sources — confirm details with the bill’s official record.

Sign in to ask a question.