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DE

Bill

SB 452

Require disclosures of AI use by online media manufacturers

2025 Regular Session Introduced by Daniel Emrich

Montana bill requiring online platforms to disclose artificial intelligence use in content died in legislative process without advancing past committee review.

(S) Died in Process
#consumerprotection #communications #informationtechnology
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Bill Summary · SB 452

Legislative bill overview

SB 452 would have required online media manufacturers and platforms to disclose when they use artificial intelligence in content creation, curation, or moderation. The bill aimed to increase transparency about AI's role in what content users see and interact with online.

Why is this important

As AI becomes increasingly embedded in social media algorithms and content generation, transparency requirements could help users understand how automated systems influence their information diet. This reflects growing public concern about algorithmic manipulation and the need for accountability in digital platforms.

Potential points of contention

  • Definitional challenges: "Online media manufacturers" and "AI use" lack universally accepted definitions, creating ambiguity about who must comply and what triggers disclosure obligations
  • Competitive concerns: Companies may resist disclosure requirements as trade secret protection, fearing competitors could exploit operational details
  • Enforcement burden: State-level regulation could conflict with federal frameworks and create compliance complexity for platforms operating nationwide; unclear who enforces violations and what penalties apply
  • Implementation feasibility: Distinguishing between AI-assisted and human-driven decisions in content systems is technically complex and potentially costly

Compiled from official sources — confirm details with the bill’s official record.

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