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SB 271

Remove prohibition on certain compensation for collegiate student-athlete's name/image/likeness

2025 Regular Session Introduced by Ellie Boldman

Senate Bill 271 allows collegiate athletes to earn money from their name, image, and likeness, empowering them to monetize their personal brand while maintaining eligibility.

Chapter Number Assigned
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Bill Summary · SB 271

Summary of Senate Bill 271

Bill Overview

  • Bill Number: SB 271
  • Title: Remove prohibition on certain compensation for collegiate student-athlete's name/image/likeness
  • Status: Chapter Number Assigned
  • Introduced: April 01, 2025
  • Classification: Bill
  • Subject: Colleges, University System

Purpose and Intent

Senate Bill 271 aims to amend existing legislation regarding the compensation of collegiate student-athletes for the use of their name, image, and likeness (NIL). The bill seeks to remove prohibitions that currently limit how student-athletes can monetize their personal brand, thereby allowing them to receive compensation for endorsements, sponsorships, and other related activities.

Key Provisions

  • Removal of Prohibition: The bill eliminates existing restrictions on collegiate athletes receiving compensation for their name, image, and likeness.
  • Regulatory Framework: It establishes guidelines under which student-athletes can engage in contracts and receive payments without jeopardizing their eligibility to participate in collegiate sports.
  • Compliance Requirements: Institutions must ensure that student-athletes are informed about the implications of NIL agreements and comply with any applicable regulations set forth by governing bodies such as the NCAA.

Impact

  • Student-Athletes: The primary beneficiaries of this bill will be collegiate athletes, who will gain the ability to earn income from their personal brand.
  • Colleges and Universities: Institutions will need to adapt to the new regulations, potentially requiring educational programs about NIL rights and responsibilities for their athletes.
  • NCAA and Other Governing Bodies: The bill may prompt changes in NCAA policies and could influence how collegiate sports are governed at the national level.

Procedural Aspects

  • Effective Date: The provisions of SB 271 will become effective on June 1, 2025.
  • Legislative Actions: The bill has passed through various legislative stages, including committee reviews and readings in both the Senate and House, before being signed into law.

Conclusion

Senate Bill 271 represents a significant shift in the landscape of collegiate athletics, empowering student-athletes to capitalize on their personal brand while navigating the complexities of compliance and eligibility. This legislation reflects a growing recognition of the rights of student-athletes in the evolving world of college sports.

Compiled from official sources — confirm details with the bill’s official record.

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