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Bill

SCR 163

Relative to California Tourism Month.

2025-2026 Regular Session Introduced by Ben Allen and 26 co-sponsors

Designates California Tourism Month to promote travel, urging agencies, locals, and industry to collaborate on events and messaging that boost tourism and related jobs.

Referred to Com. on RLS.
#californiatourismmonth
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WeVote Research Nonpartisan
Bill Summary · SCR 163

Summary of SCR 163 (2025-2026) – Relative to California Tourism Month

Purpose and Intent

  • SCR 163 designates a period during the year as California Tourism Month. The resolution expresses the Legislature’s support for promoting tourism in California and acknowledges the importance of the tourism industry to the state’s economy, communities, and cultural life.
  • The resolution is ceremonial in nature, aiming to raise public awareness, encourage coordinated efforts to promote travel, and highlight the contributions of tourism to jobs, local businesses, and state revenue.

Key Provisions

  • Official designation: The resolution proclaims a specific month as California Tourism Month (the exact month is not specified in the provided text, but the resolution designates one such period for statewide acknowledgement).
  • Observance and activities: Encourages state agencies, local governments, tourism boards, and industry partners to collaborate on events, campaigns, and activities that promote tourism and highlight California’s attractions, travel infrastructure, and hospitality sector.
  • Public messaging: Urges public communication and outreach to showcase California’s tourism assets, including natural landscapes, cultural sites, entertainment, and culinary experiences.
  • Coordination with stakeholders: Promotes cooperation among tourism-related industries, chambers of commerce, convention and visitor bureaus, and travel organizations to maximize tourism promotion efforts.

Who/What Would Be Affected

  • State agencies: Encouraged to participate in and support Tourism Month initiatives (e.g., through messaging, events, and coordination).
  • Local governments and regional tourism organizations: Expected to engage in promotional activities and collaborate with state-level efforts.
  • Tourism industry sector: Includes hotels, restaurants, attractions, transportation providers, and related businesses that benefit from increased visibility and visitor demand.
  • General public and travelers: Indirectly affected through heightened awareness of California’s tourism opportunities and potential increases in travel and tourism activity.

Procedural and Timeline Aspects

  • Introduction and referral: SCR 163 was introduced and referred to the Senate Rules Committee (RLS) for consideration.
  • Committee and floor actions:
    • April 20, 2026: Referred to the Senate Rules Committee.
    • April 29, 2026: From committee, ordered to third reading.
    • May 14, 2026: Read and adopted on the floor with a unanimous vote (Ayes 36, Noes 0) and ordered to the Assembly.
    • May 14, 2026: In Assembly, held at desk.
    • May 18, 2026: Referred to the Assembly Committee on Rules (RLS).
  • Status: As of the latest action, SCR 163 has moved through floor consideration in the Senate and into the Assembly for further action, with a strong cross-chamber support indicated by the unanimous Senate floor vote.

Sponsor and Co-Sponsors

  • The bill lists a broad slate of co-sponsors from both major political alignments, reflecting bipartisan interest in promoting tourism. The list includes legislators representing diverse regions and communities across California.

Potential Impact

  • Non-binding, symbolic measure intended to mobilize resources and attention toward tourism marketing and development.
  • Could lead to coordinated promotional campaigns, increased presence of California in national and international tourism conversations, and potentially spur event planning and collaborative investments in tourism infrastructure.
  • May positively influence job creation and economic activity in tourism-related sectors during the designated Tourism Month.

Notes

  • The text provided does not specify the exact month designated as California Tourism Month or any grant of funding authority. The summary reflects typical effects of a resolution of this type, focusing on designation, encouragement of collaboration, and promotional activities.

Compiled from official sources — confirm details with the bill’s official record.

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