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Bill

ACR 65

Relative to California Tourism Month.

2025-2026 Regular Session Introduced by Dawn Addis and 73 co-sponsors

California designates an official Tourism Month to promote the state's tourism industry and recognize its economic impact through coordinated marketing and awareness campaigns.

Chaptered by Secretary of State - Res. Chapter 94, Statutes of 2025.
#californiatourismmonth
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Bill Summary · ACR 65

Legislative bill overview

ACR 65 designates a specific month in California as "California Tourism Month" to promote and celebrate the state's tourism industry. This is a concurrent resolution—a symbolic legislative measure that does not create binding law or allocate funding.

Why is this important

Tourism is a significant economic driver in California, generating billions in revenue and supporting hundreds of thousands of jobs across hospitality, transportation, and service sectors. Designating an official tourism month provides a platform for coordinated promotion, encourages tourism boards and businesses to market the state, and recognizes the industry's economic contribution.

Potential points of contention

  • Symbolic vs. substantive action: The resolution creates awareness but provides no new funding, resources, or concrete support mechanisms for the tourism industry
  • Which month?: Without seeing the full bill text, designation choices may favor certain seasonal tourism patterns or regional interests over others
  • Industry focus: Questions about whether this benefits all tourism sectors equally or disproportionately advantages larger corporations and established destinations over small businesses and underrepresented regions

Compiled from official sources — confirm details with the bill’s official record.

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