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Bill

Bill

SB 785

RELATING TO DYNAMIC PRICING.

2026 Regular Session Introduced by Stanley Chang and 1 co-sponsor

Hawaii SB 785 regulates dynamic pricing practices to address consumer fairness concerns in real-time price adjustments by businesses.

Carried over to 2026 Regular Session.
#dynamicpricing #food #prohibition
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Bill Summary · SB 785

Legislative bill overview

SB 785 addresses dynamic pricing practices in Hawaii, likely establishing regulations or restrictions on businesses that adjust prices in real-time based on demand, inventory, or other factors. The bill has progressed through initial legislative stages but was carried over to the 2026 session, indicating it requires further deliberation or amendment before potential passage.

Why is this important

Dynamic pricing affects consumer costs across multiple sectors including rideshare, hospitality, retail, and entertainment. As businesses increasingly use algorithms to optimize pricing, Hawaii consumers face potential fairness concerns regarding price discrimination, transparency, and affordability—making this legislation relevant to everyday purchasing power and market practices.

Potential points of contention

  • Consumer protection vs. business flexibility: Whether regulations should restrict pricing strategies that benefit businesses during peak demand or allow market-driven pricing mechanisms
  • Transparency requirements: Disputes over how much companies must disclose about their pricing algorithms and when prices change, balancing transparency with proprietary business information
  • Scope and enforcement: Uncertainty about which industries and business types fall under regulations and how the state would monitor compliance without creating administrative burden

Compiled from official sources — confirm details with the bill’s official record.

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