WeVote
Log In

Bill

Bill

S 8420

Relates to requiring advertisements to disclose the use of a synthetic performer

2025 Regular Session Introduced by Mike Gianaris

Bill S 8420 mandates clear disclosure in ads using synthetic performers, ensuring consumers know when they’re viewing digital characters instead of real actors.

RETURNED TO SENATE
0
WeVote Research Nonpartisan
Bill Summary · S 8420

Summary of Bill S 8420

Bill Overview

  • Bill Number: S 8420
  • Title: Relates to requiring advertisements to disclose the use of a synthetic performer
  • Status: Returned to Senate
  • Introduced On: June 09, 2025
  • Classification: Bill

Purpose and Intent

Bill S 8420 aims to enhance transparency in advertising by mandating that any advertisements featuring synthetic performers—such as digitally created characters or avatars—must clearly disclose their use. The intent is to inform consumers about the nature of the performers in the advertisements they view, thereby promoting honesty and integrity in marketing practices.

Key Provisions

  • Disclosure Requirement: Advertisements that utilize synthetic performers must include a clear statement indicating that a synthetic performer is being used. This requirement is designed to ensure that consumers are aware when they are viewing content that does not feature real human actors.
  • Scope of Application: The bill applies to all forms of advertising, including television, online platforms, and print media, where synthetic performers may be employed.

Affected Parties

  • Advertisers: Companies and individuals creating advertisements will need to comply with the new disclosure requirements, potentially altering their marketing strategies.
  • Consumers: The bill aims to protect consumers by providing them with more information about the authenticity of the advertisements they encounter, allowing for more informed decision-making.

Legislative Actions and Timeline

  • June 09, 2025: Bill introduced and referred to Rules.
  • June 10, 2025: Amended and recommitted to Rules; printed as 8420A.
  • June 12, 2025: Ordered to third reading (Calendar 2028).
  • June 13, 2025: Passed in the Senate and delivered to the Assembly; referred to Ways and Means; substituted for A8887B.
  • June 17, 2025: Passed in the Assembly and returned to the Senate.

Related Legislation

  • A 6758: A related bill from a prior session.
  • S 6859: Another related bill from a prior session.
  • A 8887: A companion bill that may address similar issues or provide additional context to the provisions of S 8420.

Conclusion

Bill S 8420 represents a significant step towards increasing transparency in advertising practices involving synthetic performers. By requiring clear disclosures, the bill seeks to empower consumers with the knowledge necessary to understand the nature of the advertisements they encounter. As the bill has been returned to the Senate, further legislative action may be anticipated in the future.

Compiled from official sources — confirm details with the bill’s official record.

Sign in to ask a question.