WeVote
Log In

Bill

Bill

SB 1746

Pricing Based on Collection of Consumer Information

2026 Regular Session Introduced by Tracie Davis

SB 1746 restricts Florida businesses from setting different prices based on personal consumer data collection, targeting algorithmic pricing discrimination.

Died in Commerce and Tourism
#(adopted)
0
WeVote Research Nonpartisan
Bill Summary · SB 1746

Legislative bill overview

SB 1746 proposes regulations on how businesses can use consumer data collection as a basis for pricing decisions. The bill would establish restrictions or requirements around "price discrimination" enabled by collecting personal information about consumers. This appears designed to address concerns about algorithmic pricing that varies based on individual consumer data profiles.

Why is this important

As businesses increasingly use data analytics and AI to set personalized prices, consumers may pay different amounts for identical products based on their browsing history, location, income level, or other collected data. This bill addresses whether such practices should be limited, regulated, or require disclosure, affecting both consumer protection and business pricing flexibility in Florida's economy.

Potential points of contention

  • Business innovation vs. consumer protection: Companies argue dynamic pricing based on data improves efficiency and targeting; consumer advocates worry it enables unfair discrimination
  • Definitional challenges: Determining what constitutes illegal "collection-based pricing" versus legitimate personalized marketing requires precise legal language
  • Enforcement burden: Implementation would require clear mechanisms to detect and penalize violations, raising questions about regulatory resources and compliance costs
  • Competitive impact: Rules that apply only in Florida could disadvantage local businesses against out-of-state online retailers operating under different standards

Compiled from official sources — confirm details with the bill’s official record.

Sign in to ask a question.