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Bill

SB 540

Online Internet Safety; certain disclosures related to conversational AI services; require

2025-2026 Regular Session Introduced by Jason Anavitarte and 6 co-sponsors

Georgia bill requires AI chatbot providers to disclose when users interact with artificial intelligence rather than humans.

Effective Date
#crimesandoffenses(criminalcode) #minors
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Bill Summary · SB 540

Legislative bill overview

SB 540 requires companies providing conversational AI services (like chatbots) to disclose that users are interacting with artificial intelligence rather than humans. The bill establishes transparency requirements for AI service providers operating in Georgia, mandating clear disclosure before or during user interactions with AI systems.

Why is this important

As AI chatbots become increasingly sophisticated and widespread, users may unknowingly believe they're communicating with humans, potentially affecting their trust in information received and their ability to make informed decisions about data sharing. This bill addresses a genuine consumer protection gap by requiring transparency about AI interaction, similar to disclosure requirements in other contexts like synthetic media or automated calls.

Potential points of contention

  • Compliance burden: Defining what constitutes "conversational AI services" and determining which companies must comply could create regulatory ambiguity and affect startups disproportionately
  • Technical implementation: The bill doesn't specify how disclosures must be presented (pop-ups, text, audio), potentially leading to inconsistent enforcement or easily-ignored compliance measures
  • Scope limitations: Unclear whether the requirement applies to all AI interactions, customer service bots, or specific high-risk applications, which could affect interpretation and compliance costs across industries

Compiled from official sources — confirm details with the bill’s official record.

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