Modifies provisions relating to outdoor advertising

2026 Regular Session Introduced by Don Mayhew

HB 2907 updates Missouri outdoor advertising rules, including permitting, placement, and enforcement for signs, affecting operators, local governments, and developers.

Referred: Emerging Issues(H)

#advertisingandsigns #roadsandhighways #transportation

Summary of HB 2907 (Session 2026 – Missouri)

Purpose and intent

HB 2907 modifies provisions related to outdoor advertising in Missouri. While the bill’s full text would provide the precise statutory changes, the primary aim appears to be updating, expanding, or tightening rules governing outdoor advertising oversight, including potential adjustments to permitting, placement, timing, or enforcement of outdoor advertising structures.

Key provisions and changes (as indicated by the bill’s title and typical scope)

Outdoor advertising regulation: The bill makes changes to statutes governing outdoor advertising. This can include elements such as:

Permitting requirements for new or modified signs
Standards for sign placement, visibility, lighting, or zoning compatibility
Definitions related to outdoor advertising, signs, and related structures
Provisions for enforcement, penalties, and remedies for violations

Municipal and state interaction: Changes may address how local jurisdictions and the state coordinate on permitting, master street plans, or corridor-specific rules.

Grande or digital advertising: If applicable, the bill could modify treatment of digital or dynamic outdoor advertising signs, including display characteristics, dimming requirements, or display time restrictions.

Preemption or coordination: There could be provisions clarifying the allocation of authority between state agencies and municipalities or adjusting preemption to reduce conflicting local rules.

Who or what would be affected

Outdoor advertising owners and operators: Revisions to permitting processes, compliance requirements, and potential new fees or timelines.

Local governments and planning departments: Adjustments to how they regulate sign placement, zoning compatibility, and enforcement can affect permitting workflows and local ordinances.

Property owners and developers: Changes to advertising rights or restrictions, particularly for commercial corridors or highway visibility.

State agencies: If the Department of Transportation or a similar body administers outdoor advertising regulations, they may implement updated standards or enforcement procedures.

Procedural and timeline aspects

Introduced and first read: January 12, 2026

Read second time: January 13, 2026

Referred to committee: Emerging Issues(H) on May 15, 2026

Note: The action history indicates standard legislative progression through first/second readings and committee referral, with the bill currently in committee consideration. The exact substantive text would specify precise changes (e.g., numeric thresholds, exact new requirements, penalties, and effective dates). For a complete understanding, reviewing the bill’s full language and any fiscal notes or impact statements from committee analyses is recommended.