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HB 5135

Marihuana: advertising; use of billboards to advertise medical marihuana; prohibit. Amends secs. 102 & 206 of 2016 PA 281 (MCL 333.27102 & 333.27206) & adds sec. 506.

2025-2026 Regular Session Introduced by Matt Bierlein and 6 co-sponsors

HB 5135 would ban billboard and digital billboard advertising for medical marijuana facilities and products under the Medical Marihuana Facilities Licensing Act.

bill electronically reproduced 10/23/2025
#marihuana:advertising #medicalmarihuana:other
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Bill Summary · HB 5135

Summary — HB 5135 (House Bill 5135)

Status: Introduced (filed March 13, 2025); electronically reproduced October 23, 2025. Referred to Committee on Regulatory Reform. Sponsors: Reps. Donavan McKinney, St. Germaine, Pavlov, Fox, Schriver, Bierlein, and Bruck.

Purpose / Intent

HB 5135 would amend the Medical Marihuana Facilities Licensing Act (2016 PA 281) to prohibit the use of billboards — including digital billboards — to advertise medical marihuana. The bill adds or revises definitions in section 102 (MCL 333.27102) and amends section 206 (MCL 333.27206), and it adds a new section 506 (substantive text of which is not shown in the provided excerpt). The stated goal, per the bill title and the changes to definitions, is to bar billboard-based advertising for medical marihuana facilities and products.

Key provisions (based on available text)

  • Adds explicit definitions to the Medical Marihuana Facilities Licensing Act:
    • “Billboard” — as defined by section 2 of the Highway Advertising Act of 1972 (1972 PA 106, MCL 252.302).
    • “Digital billboard” — similarly defined by MCL 252.302.
  • Renames and modernizes agency terminology in places (references to “marijuana cannabis regulatory agency” / “cannabis regulatory agency” appear in the amendment language).
  • Amends section 102 to include the billboard and digital billboard definitions among the act’s defined terms (section 102 as previously amended by 2021 PA 57).
  • Amends section 206 (text of those amendments not fully shown in the excerpt).
  • Adds a new section 506 to the act (the excerpt does not include the full text of sec. 506). The bill title indicates that sec. 506 would prohibit billboard advertising of medical marihuana.

Who would be affected

  • Licensed medical marihuana businesses regulated under the Medical Marihuana Facilities Licensing Act (growers, processors, provisioning centers, etc.) that currently use or plan to use billboard advertising.
  • Outdoor advertising companies and owners/operators of billboards (including digital billboard operators) that accept marihuana-related advertising.
  • The cannabis regulatory agency (formerly named marijuana regulatory agency) and the Department of Licensing and Regulatory Affairs (if enforcement or rulemaking authority is assigned).
  • Municipalities and local businesses that might host billboard advertising for medical marihuana businesses.

Likely impacts and considerations

  • Outdoor advertising channels (traditional and digital billboards) would be restricted for medical marihuana advertising; businesses may shift marketing to other media (print, radio, online, in-store).
  • Potential enforcement questions: the excerpt does not include enforcement mechanisms, penalties, or whether there are specified exceptions (e.g., on-premises signage, directional signs, or private property advertising).
  • The bill appears targeted at medical marihuana (the Medical Marihuana Facilities Licensing Act) — it does not, in the provided text, expressly address recreational cannabis regulated under separate law (Michigan Regulation and Taxation of Marihuana Act). Interaction with other cannabis advertising rules is not shown.
  • Because the substantive new section 506 text is not included in the excerpt, precise scope (definitions of prohibited content, distance/placement limits, penalties, effective date, and any carve-outs) cannot be confirmed from the available material.

Legal references

  • Amends: 2016 PA 281 (Medical Marihuana Facilities Licensing Act), sections 102 (MCL 333.27102) and 206 (MCL 333.27206).
  • Adds: new section 506 to 2016 PA 281.
  • Billboard definitions reference: Highway Advertising Act of 1972 (1972 PA 106), MCL 252.302.

Procedural chronology (selected)

  • 2025-03-13: Filed
  • 2025-04-07: Read first time; referred to State Affairs (also noted references to other committee actions in bill history)
  • 2025-10-23: Electronically reproduced and re-introduced; read first time; referred to Committee on Regulatory Reform

Note: The legislative excerpt supplied includes definition changes but does not contain the full text of the added section 506 or the complete amendments to section 206. This summary reflects the available language and the bill title; details about enforcement, penalties, exceptions, or the bill’s effective date should be confirmed from the full bill text as enrolled or from committee reports.

Compiled from official sources — confirm details with the bill’s official record.

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