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SB 5465

Increasing tourism to Washington state through enhancement of the statewide tourism marketing account and changing necessary match requirements.

2023-2024 Regular Session Introduced by Perry Dozier and 12 co-sponsors

SB 5465: Increasing Tourism to Washington State OverviewBill Number: SB 5465 Title: Increasing tourism to Washington state through enhancement of the statewide tourism marketing a

By resolution, reintroduced and retained in present status.
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Bill Summary · SB 5465

SB 5465: Increasing Tourism to Washington State

Overview

Bill Number: SB 5465
Title: Increasing tourism to Washington state through enhancement of the statewide tourism marketing account and changing necessary match requirements.
Status: By resolution, reintroduced and retained in present status.
Introduced: January 23, 2025

Purpose and Intent

The primary goal of SB 5465 is to boost tourism to the state of Washington by enhancing the statewide tourism marketing account and modifying the required matching funds. The bill aims to provide more resources and flexibility for the state's tourism promotion efforts, ultimately driving increased visitation and economic activity.

Key Provisions

  • Increases the annual appropriation to the statewide tourism marketing account from $3 million to $5 million.
  • Reduces the required match for the statewide tourism marketing account from a 1:1 ratio to a 1:2 ratio, meaning the state will now provide $1 for every $2 contributed by private sector partners.
  • Expands the allowable uses of the statewide tourism marketing account to include funding for regional destination marketing organizations and local tourism promotion efforts.
  • Directs the Washington Tourism Marketing Authority to develop a comprehensive statewide tourism marketing strategy and implementation plan.

Affected Parties and Impacts

  • The Washington Tourism Marketing Authority, which will receive increased funding and have more flexibility in how it can use those resources to promote the state.
  • Regional destination marketing organizations and local tourism promotion entities, which will be eligible for funding from the statewide tourism marketing account.
  • Businesses and communities across Washington that rely on tourism, as the increased marketing and promotion efforts are expected to drive higher visitation and spending.
  • Washington state residents, who may benefit from the economic activity and tax revenue generated by increased tourism.

Procedural and Timeline Considerations

SB 5465 has been reintroduced and retained in its current status, indicating that the bill is still under consideration by the state legislature. The next steps would likely involve further committee hearings, potential amendments, and a vote by the full legislature. If passed, the bill would take effect upon the governor's signature, with the changes to the statewide tourism marketing account and match requirements implemented in the next fiscal year.

Compiled from official sources — confirm details with the bill’s official record.

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