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Bill

SB 386

IDENTITY DATA: Provides for opting out of providing personal information on social media websites. (1/1/27)

2026 Regular Session Introduced by Regina Barrow and 11 co-sponsors

Louisiana bill allows residents to opt out of personal data collection on social media, creating state-level privacy controls over platform data practices.

Effective date 1/1/2027.
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WeVote Research Nonpartisan
Bill Summary · SB 386

Legislative bill overview

SB 386 would allow Louisiana residents to opt out of providing personal information to social media websites, giving users the ability to limit data collection. The bill establishes a mechanism for individuals to decline sharing personal data while potentially maintaining access to social media platforms. This appears to be Louisiana's attempt to create a state-level privacy protection similar to broader data privacy frameworks.

Why is this important

Social media companies collect extensive personal data used for targeted advertising, algorithmic recommendations, and third-party sales—often without users fully understanding the scope. This bill could give Louisiana residents concrete control over their digital footprint and personal information. However, the practical enforceability depends heavily on how the opt-out mechanism is defined and whether platforms can legally refuse service to non-compliant users.

Potential points of contention

  • Feasibility and platform compliance: Social media business models depend on data collection; platforms may argue an opt-out right conflicts with federal law (Section 230) or makes their services unviable
  • Definition ambiguity: The bill's language on what constitutes "personal information" and how "opting out" functions technically remains unclear without seeing the full text
  • Interstate commerce conflict: A Louisiana-only opt-out could face legal challenges if it conflicts with interstate commerce or federal privacy frameworks like COPPA or broader FTC authority

Compiled from official sources — confirm details with the bill’s official record.

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