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HB 1138

Higher Education - Private Career Schools - Advertising

2025 Regular Session Introduced by Kris Fair

Maryland bill HB 1138 regulates private career school advertising to prevent deceptive marketing claims about job placement and earnings to prospective students.

Hearing 4/02 at 3:00 p.m.
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Bill Summary · HB 1138

Legislative bill overview

HB 1138 establishes advertising and marketing regulations for private career schools in Maryland, likely imposing standards on how these institutions promote their programs to prospective students. The bill appears to address transparency and truthfulness requirements in career school advertisements, though specific regulatory provisions require examination of the full text.

Why is this important

Private career schools often target vulnerable populations—including low-income and first-generation students—with aggressive marketing that may overstate job placement rates or earnings potential. Regulatory oversight of advertising claims can protect consumers from predatory practices while ensuring schools compete on legitimate program quality rather than misleading promises.

Potential points of contention

  • Defining "deceptive" advertising: Schools and regulators may disagree on what constitutes misleading claims versus permissible marketing language about career prospects
  • Compliance burden vs. consumer protection: Industry concerns about administrative costs and compliance requirements versus consumer advocates' demand for enforceable accountability measures
  • Enforcement mechanism: Disputes may arise over who monitors compliance, what penalties apply for violations, and whether remedies adequately compensate defrauded students

Compiled from official sources — confirm details with the bill’s official record.

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