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SB 1146

Advertisement claims: health-related consumer products and services: digital replicas and synthetic performers.

2025-2026 Regular Session Introduced by Isaac Bryan and 1 co-sponsor

California introduces SB 1146 to regulate artificial intelligence in health products and services, pending committee review and detailed provisions.

From committee: Do pass and re-refer to Com. on APPR. (Ayes 11. Noes 1.) (June 23). Re-referred to Com. on APPR.
#health-relatedconsumerproductsandservices #advertisementclaims #digitalreplicasandsyntheticperformers
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Bill Summary · SB 1146

Legislative bill overview

SB 1146 is a California bill addressing artificial intelligence use in health-related consumer products and services. The bill was recently introduced and is currently in the early legislative process, having been sent to print and awaiting committee assignment. The specific provisions have not yet been publicly detailed in available legislative materials.

Why is this important

AI applications in health products and services are rapidly expanding, from diagnostic tools to wellness apps, creating potential gaps in consumer protection and accuracy standards. Establishing clear regulatory frameworks for AI in health contexts could affect how quickly new health technologies reach consumers, influence product pricing, and determine liability when AI systems produce inaccurate health information.

Potential points of contention

  • Scope definition: Disagreement over what constitutes a "health-related" product or service, and whether the bill captures direct-to-consumer apps, wearables, telemedicine platforms, or only regulated medical devices
  • Innovation vs. regulation balance: Tension between establishing AI safety standards and maintaining California's competitive advantage in healthcare technology development
  • Liability and responsibility: Uncertainty about whether manufacturers, service providers, or end-users bear responsibility when AI produces harmful health recommendations or misdiagnoses

Compiled from official sources — confirm details with the bill’s official record.

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