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HB 1399

Georgia Likeness, Expression, Generative AI, and Commercial Yield (LEGACY) Act; enact

2025-2026 Regular Session Introduced by Segun Adeyina and 2 co-sponsors

Georgia law would require consent for commercial AI-generated representations of people's likenesses and establish liability standards for unauthorized synthetic identity use.

House Second Readers
#commerceandtrade
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WeVote Research Nonpartisan
Bill Summary · HB 1399

Legislative bill overview

HB 1399, the LEGACY Act, establishes regulatory frameworks governing the use of artificial intelligence to generate synthetic representations of individuals' likenesses, voices, and expressions for commercial purposes in Georgia. The bill creates consent requirements, defines liability, and sets standards for how generative AI can be used in commercial contexts while protecting individuals' rights to their own identity and image.

Why this is important

As AI technology enables increasingly realistic synthetic media, this legislation addresses a genuine gap: individuals currently have limited legal recourse when their likeness is replicated without permission for profit. The bill balances innovation interests with personal rights protection—a critical issue as deepfakes and synthetic media become more sophisticated and economically valuable.

Potential points of contention

  • Consent and enforcement complexity: Defining what constitutes valid consent and how to verify it across digital platforms may prove difficult; the bill's enforcement mechanisms against out-of-state operators remain unclear
  • Commercial purpose definition: The threshold for what qualifies as "commercial use" could be ambiguous—does it cover social media, parody, journalism, or educational content, and how broadly should exemptions apply?
  • Impact on AI development: Strict requirements may increase compliance costs for AI developers and potentially disadvantage Georgia-based companies compared to those operating in permissive jurisdictions, affecting innovation and investment

Compiled from official sources — confirm details with the bill’s official record.

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