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SB 714

Gaming: other; regulation of advertisements and promotions for internet gaming; provide for. Amends 2019 PA 149 (MCL 432.401 - 432.419) by adding sec. 9a.

2025-2026 Regular Session Introduced by Rosemary Bayer and 5 co-sponsors

Michigan bill regulating online gaming advertisements and promotions to protect consumers while maintaining industry competition and state tax revenue.

SENATE CO-SPONSOR(S) NAMED: ROSEMARY BAYER
#gaming:other
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WeVote Research Nonpartisan
Bill Summary · SB 714

Legislative bill overview

SB 714 amends Michigan's internet gaming law by adding new regulatory provisions governing advertisements and promotions for online gaming platforms. The bill establishes rules for how licensed internet gaming operators may market their services to Michigan consumers.

Why is this important

As online gaming expands in Michigan, advertising and promotional practices directly affect consumer behavior, particularly vulnerable populations. Clear regulatory standards help protect consumers from predatory marketing while allowing the industry to operate competitively, and they generate important tax revenue for the state.

Potential points of contention

  • Advertising restrictions vs. free speech: Defining which ads are prohibited (e.g., targeting minors, false claims) involves balancing consumer protection with commercial expression rights
  • Competitive fairness: Rules may advantage or disadvantage certain operators depending on how promotional restrictions are written and enforced
  • Enforcement mechanisms: The bill's effectiveness depends on adequate funding for regulatory oversight and monitoring of online advertising across multiple platforms

Compiled from official sources — confirm details with the bill’s official record.

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