WeVote
Log In

Bill

NS

Bill

SB 1502

Establishes the Missouri Consent and Likeness Protection Act, which provides requirements for contracts for the use of an individual's identifiable attributes

2026 Regular Session Introduced by Nick Schroer

Missouri bill requires written consent and defines usage rights when companies contract to use individuals' names, images, likenesses, or voices commercially.

0
WeVote Research Nonpartisan
Bill Summary · SB 1502

Legislative bill overview

SB 1502 establishes the Missouri Consent and Likeness Protection Act, which creates legal requirements governing how individuals' identifiable attributes (name, image, likeness, voice, etc.) can be used in contracts. The bill sets standards for consent, compensation, and usage rights when commercial entities want to use someone's personal identity for marketing, entertainment, or other purposes.

Why is this important

As artificial intelligence and digital reproduction technology advance, protecting individuals' identities from unauthorized commercial use has become increasingly urgent. This bill addresses real economic concerns—people's likenesses have measurable commercial value, and without clear legal protections, individuals could lose control over how their identity is exploited or monetized without fair compensation.

Potential points of contention

  • Scope and definition ambiguity: "Identifiable attributes" could be broadly or narrowly interpreted, creating uncertainty about what activities actually require consent (does it cover AI-generated deepfakes, AI training data, or only traditional commercial use?)
  • Compensation requirements: The bill may impose unclear or disputed standards for what constitutes fair compensation, potentially creating litigation over contract fairness
  • Free speech tensions: Restrictions on likeness use could conflict with First Amendment protections for parody, commentary, news reporting, and artistic expression
  • Enforcement and liability: Questions remain about who bears responsibility (platforms, creators, distributors) and how damages would be calculated

Compiled from official sources — confirm details with the bill’s official record.

Sign in to ask a question.