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AB 1744

Environmental advertising: sunscreen.

2025-2026 Regular Session Introduced by Dawn Addis and 1 co-sponsor

AB 1744 restricts false environmental claims in California sunscreen advertising to prevent consumer deception about marine ecosystem safety impacts.

From committee: Do pass and re-refer to Com. on E.Q. (Ayes 11. Noes 0.) (June 16). Re-referred to Com. on E.Q.
#environmentaladvertising #sunscreen
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WeVote Research Nonpartisan
Bill Summary · AB 1744

Legislative bill overview

AB 1744 regulates environmental claims made in sunscreen advertising in California. The bill appears to address "greenwashing"—misleading marketing claims about a product's environmental safety or impact. Specific provisions are not yet publicly detailed, but the bill likely establishes standards for what sunscreen manufacturers can claim regarding reef safety, ocean impact, or environmental friendliness.

Why is this important

Sunscreen use and ocean health have become linked concerns, with some chemical sunscreens raising questions about coral reef damage. Advertising standards help prevent consumers from being misled about which products are genuinely safer for marine ecosystems. This could influence purchasing decisions affecting both consumer behavior and manufacturer formulations across a major consumer market.

Potential points of contention

  • Definition disputes: What qualifies as legitimately "reef-safe" or "ocean-safe" may be contested by manufacturers, environmental groups, and scientists with different standards
  • Economic impact: Stricter labeling requirements could increase compliance costs for sunscreen companies, potentially affecting smaller manufacturers disproportionately
  • Scope limitations: The bill may only apply to California advertising, creating compliance complexity for national brands or potentially limiting its effectiveness if competitors use other channels

Compiled from official sources — confirm details with the bill’s official record.

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