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Bill

A 3955

Enacts the lift our communities advertise locally (LOCAL) program

2025 Regular Session Introduced by Noah Burroughs and 7 co-sponsors

Bill A 3955 establishes the LOCAL program to boost local businesses' advertising, fostering community engagement and economic growth through resources and training.

PRINT NUMBER 3955A
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WeVote Research Nonpartisan
Bill Summary · A 3955

Summary of Bill A 3955: LOCAL Program

Bill Number: A 3955
Title: Enacts the Lift Our Communities Advertise Locally (LOCAL) Program
Status: PRINT NUMBER 3955A
Introduced: January 30, 2025
Classification: Bill

Purpose and Intent

The primary aim of Bill A 3955 is to establish the Lift Our Communities Advertise Locally (LOCAL) program. This initiative is designed to support local businesses by enhancing their advertising capabilities and promoting community engagement. The bill seeks to create a framework that encourages local advertising, thereby fostering economic growth within communities.

Key Provisions

  • Establishment of the LOCAL Program: The bill proposes the creation of a program that will provide resources and support for local businesses to advertise their products and services effectively.

  • Funding Mechanism: The LOCAL program will be funded through state appropriations, with specific allocations aimed at assisting small and medium-sized enterprises (SMEs) in accessing advertising resources.

  • Partnerships with Local Media: The bill encourages partnerships between local businesses and media outlets to facilitate advertising opportunities that are tailored to community needs.

  • Training and Resources: The program will offer training sessions and resources to help local businesses develop effective advertising strategies, including digital marketing and social media engagement.

  • Evaluation and Reporting: The bill mandates regular evaluations of the program's effectiveness, requiring reports on its impact on local businesses and community engagement.

Who Would Be Affected

  • Local Businesses: Small and medium-sized enterprises will be the primary beneficiaries of the LOCAL program, gaining access to advertising resources that may have previously been out of reach.

  • Community Members: Residents will benefit from increased awareness of local businesses and services, potentially leading to enhanced community cohesion and support for the local economy.

  • Local Media Outlets: Media organizations may see increased collaboration with local businesses, providing them with new advertising opportunities.

Procedural Aspects

  • Legislative Actions:

    • On June 2, 2025, the bill was amended and recommitted to the Economic Development committee, indicating ongoing discussions and potential revisions to its provisions.
    • The bill was first referred to the Economic Development committee on January 30, 2025.

  • Related Bills: A companion bill, S 1865, has been introduced in the Senate, which may parallel or complement the provisions of A 3955.

Conclusion

Bill A 3955 represents a significant step towards empowering local businesses through enhanced advertising opportunities. By fostering partnerships and providing necessary resources, the LOCAL program aims to stimulate economic growth and strengthen community ties. As the bill progresses through the legislative process, its final form may evolve based on feedback and amendments.

Compiled from official sources — confirm details with the bill’s official record.

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