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Bill

SB 3353

DIGITAL AD TAX ACT

104th Regular Session Introduced by Javier Cervantes and 13 co-sponsors

Illinois proposes a tax on digital advertising revenue to generate state funds, potentially raising costs for online ad platforms and businesses using digital marketing.

Added as Co-Sponsor Sen. David Koehler
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WeVote Research Nonpartisan
Bill Summary · SB 3353

Legislative bill overview

SB 3353 proposes a tax on digital advertising revenue in Illinois, likely targeting major online platforms and ad networks. The bill would create a new revenue stream for the state by imposing a tax on companies that derive significant income from selling digital advertisements to businesses operating in Illinois.

Why is this important

Digital advertising taxes could generate substantial state revenue as online ad spending grows, potentially funding education, infrastructure, or other state services. However, this represents a significant policy shift that could affect how tech companies, small businesses, and consumers interact with digital platforms and pricing models.

Potential points of contention

  • Business impact: Tech companies and digital platforms may argue the tax increases their operational costs, potentially leading to higher ad prices for small businesses and reduced investment in the state
  • Constitutional questions: Similar taxes in other jurisdictions have faced legal challenges regarding interstate commerce and whether they improperly regulate federal matters
  • Tax design details: The bill's specific tax rate, which companies are covered, and exemptions remain unclear from the filing stage, making it difficult to assess true economic impact

Compiled from official sources — confirm details with the bill’s official record.

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