WeVote
Log In

Bill

Bill

S 4923

Designates "New Jersey and You - Perfect Together Again" as Division of Travel and Tourism slogan.

2024-2025 Regular Session Introduced by Mike Testa

Bill designates "New Jersey and You - Perfect Together Again" as the official state tourism slogan for marketing purposes.

#commerce
0
WeVote Research Nonpartisan
Bill Summary · S 4923

Legislative bill overview

S 4923 designates "New Jersey and You - Perfect Together Again" as the official slogan for New Jersey's Division of Travel and Tourism. This is a symbolic measure that establishes branding language for the state's tourism marketing efforts.

Why is this important

State slogans and branding can influence tourism marketing effectiveness and state identity perception. The choice of slogan reflects how state leadership wants to market the state to potential visitors and can appear in tourism campaigns, promotional materials, and advertisements.

Potential points of contention

  • Marketing efficacy questions: No public input or testing data is mentioned regarding whether this slogan effectively attracts tourists compared to alternatives or previous slogans
  • "Again" language implications: The phrase "Perfect Together Again" could be interpreted as nostalgic or backward-looking rather than forward-focused, which some may view as limiting New Jersey's contemporary appeal
  • Legislative priorities: Critics might question whether lawmakers should dedicate legislative time to slogan designation when other policy issues may need attention, though this requires minimal state resources

Compiled from official sources — confirm details with the bill’s official record.

Sign in to ask a question.