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Bill

SB 768

Creating Country Roads Mapping and Marketing Act

2026 Regular Session Introduced by Mark Maynard

SB 768 creates a mapping and marketing program for West Virginia's rural roads to promote tourism and economic development in country areas.

To Transportation and Infrastructure
#roadsandtransportation
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WeVote Research Nonpartisan
Bill Summary · SB 768

Legislative bill overview

SB 768 establishes a "Country Roads Mapping and Marketing Act" in West Virginia, though the full text details are limited in the available information. Based on the title and committee routing, the bill appears to create a mapping initiative and marketing program focused on rural or scenic roads in West Virginia. The measure has been referred to both Transportation and Infrastructure and Finance committees, suggesting it involves infrastructure documentation and budget implications.

Why is this important

Rural road mapping and marketing can support tourism development, economic growth in rural communities, and improved infrastructure planning. West Virginia's scenic byways and country roads are significant tourism assets, and systematic mapping combined with targeted marketing could enhance visitor experiences and generate revenue for local economies. The dual committee assignment indicates this involves both infrastructure investment and fiscal considerations.

Potential points of contention

  • Funding source unclear: The bill's cost and how it will be financed (state budget, public-private partnerships, etc.) remains unspecified, which could create budget concerns
  • Scope and prioritization questions: Which roads qualify as "country roads," how selection occurs, and whether resources will be equitably distributed across regions could be disputed
  • Marketing effectiveness and ROI: Questions about whether state-funded tourism marketing delivers sufficient return on investment and whether this duplicates existing efforts by tourism boards or regional organizations

Compiled from official sources — confirm details with the bill’s official record.

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