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SB 351

Consumer protection: marketing and advertising; telephone solicitation act; create. Creates new act. TIE BAR WITH: SB 0352'25, SB 0353'25, SB 0354'25, SB 0355'25

2025-2026 Regular Session Introduced by Sarah Anthony and 11 co-sponsors

Michigan proposes new telephone solicitation and advertising regulations through interconnected bills to strengthen consumer protections against telemarketing and deceptive marketing practices.

referred to Committee on Regulatory Reform
#communications:cellulartelephone #consumerprotection:marketingandadvertising
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Bill Summary · SB 351

Legislative bill overview

SB 351 proposes creating a new Michigan law regulating telephone solicitation and consumer protection in marketing and advertising. The bill is tied to four companion bills (SB 352-355), suggesting a comprehensive legislative package addressing consumer protection issues. The specific provisions are not detailed in this introduction, but the bill's focus indicates regulation of telemarketing practices and advertising conduct.

Why is this important

Telephone solicitation and deceptive advertising practices directly affect Michigan consumers' privacy, finances, and time. Existing federal regulations like the Telephone Consumer Protection Act (TCPA) and Do Not Call registry provide baseline protections, but states often establish additional safeguards tailored to local concerns. This legislation could strengthen consumer remedies, enforcement mechanisms, or restrictions on solicitation practices.

Potential points of contention

  • Business compliance costs: Companies conducting legitimate telemarketing may face increased operational expenses to comply with new registration, disclosure, or verification requirements
  • Scope of restrictions: Debate over how broadly "solicitation" and "marketing" are defined could affect political campaigns, charitable fundraising, and survey research differently
  • Enforcement and private rights of action: Whether consumers can sue directly for violations or enforcement falls solely to the state attorney general significantly impacts practical deterrence and liability exposure

Compiled from official sources — confirm details with the bill’s official record.

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