Bill
SB 338
Virginia law requiring companies to limit precise geolocation data collection and establish consumer privacy protections, passed Senate unanimously with oversight committee review pending.
SB 338 establishes data protection requirements for Virginia companies that collect consumer information, with specific restrictions on how they can use precise geolocation data. The bill imposes obligations on "data controllers"—entities that determine how personal data is collected and used—to implement safeguards and limit tracking capabilities. This legislation represents Virginia's entry into comprehensive consumer privacy regulation, similar to laws already enacted in California, Colorado, and other states.
Consumers generate vast amounts of location data through smartphones and connected devices, which companies can monetize or misuse. The bill directly addresses growing concerns about surveillance capitalism and unauthorized tracking. Businesses operating in Virginia will face new compliance costs and operational changes, while consumers gain statutory privacy rights they can potentially enforce.
Compiled from official sources — confirm details with the bill’s official record.
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