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HB 478

Commerce and trade; require that AI generated content include a disclaimer indicating such content was generated using artificial intelligence

2025-2026 Regular Session Introduced by Dar'shun Kendrick

House Bill 478 mandates clear disclaimers on AI-generated content, enhancing consumer awareness and transparency in commerce starting July 1, 2025.

House Second Readers
#commerceandtrade
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Bill Summary · HB 478

Summary of House Bill 478

Bill Number: HB 478
Title: Commerce and trade; require that AI generated content include a disclaimer indicating such content was generated using artificial intelligence
Status: House Second Readers
Introduced: February 18, 2025
Classification: Bill

Purpose and Intent

House Bill 478 aims to amend the Fair Business Practices Act in Georgia to mandate that any content generated by artificial intelligence (AI) includes a clear disclaimer indicating its AI origin. This legislation seeks to enhance transparency in commerce and trade, ensuring consumers are aware when they are engaging with AI-generated materials.

Key Provisions

  1. Definition of AI Generated Content:

    • The bill defines "AI generated content" as any video, audio, or image created using a machine-based system that mimics human cognitive processes, such as learning and reasoning.

  2. Disclosure Requirements:

    • Starting July 1, 2025, individuals disseminating AI-generated content must include a disclaimer stating that the content was created using AI.
    • For visual media:
      • The disclaimer must be in writing and in all languages used in the content.
      • It must be clearly readable, appearing in letters that are at least 30% of the vertical picture height and visible for at least 30% of the media's length.
      • The text must have a sufficient color contrast with the background.
    • For audible media:
      • The disclaimer must be articulated at the same volume and speaking rate as the content itself.

  3. Legal Implications:

    • Omitting the required disclosures will be considered unlawful, with each instance of non-compliance constituting a separate violation.

  4. Repeal of Conflicting Laws:

    • The bill includes provisions to repeal any existing laws that conflict with its requirements.

Impact

  • Affected Parties:

    • This bill will impact businesses and individuals involved in the creation and dissemination of AI-generated content across various media formats, including advertising, entertainment, and educational materials.

  • Consumer Awareness:

    • By requiring clear disclaimers, the bill aims to protect consumers from potential misinformation and enhance their understanding of the nature of the content they consume.

Legislative Timeline

  • February 18, 2025: Bill introduced and entered the House Hopper.
  • February 19, 2025: First reading in the House.
  • February 20, 2025: Bill moved to House Second Readers for further consideration.

This summary provides an overview of House Bill 478, highlighting its purpose, key provisions, and potential implications for commerce and consumer protection in Georgia.

Compiled from official sources — confirm details with the bill’s official record.

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