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SF 1528

Certain social media algorithms targeting children prohibition provision

2025-2026 Regular Session Introduced by Glenn Gruenhagen and 2 co-sponsors

Bill would ban social media algorithms designed to addict children to content, restricting personalized engagement-maximizing recommendations targeting minors.

Referred to Commerce and Consumer Protection
#childrenandfamiliesandchildren #youthandfamiliesdepartment #commerceandcommercedepartment #consumerprotection #legalproceedings #liability
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Bill Summary · SF 1528

Legislative bill overview

SF 1528 would prohibit social media platforms from using algorithms that specifically target children to promote addictive or engagement-maximizing content. The bill aims to restrict algorithmic recommendation systems designed to increase screen time and user engagement among minors through personalized content feeds.

Why is this important

Child development experts have raised concerns about algorithmic content delivery designed to maximize engagement, citing potential links to anxiety, depression, and sleep disruption in young users. This bill represents a direct legislative attempt to regulate how platforms can interact with minors, following similar proposals in other states and at the federal level.

Potential points of contention

  • Definition and enforcement challenges: The bill's effectiveness depends heavily on how "targeting children" and "addictive" content are legally defined and practically enforced by regulators
  • First Amendment concerns: Tech industry advocates will likely argue that algorithmic recommendations constitute protected speech, creating potential constitutional litigation
  • Business model impact: Social media platforms rely substantially on engagement-driven algorithms for advertising revenue; restrictions could significantly alter their operational economics
  • Age verification complexity: Implementation requires platforms to reliably identify and separately treat content for minors versus adults, raising privacy and technical feasibility questions
  • Competitive disadvantage: Minnesota-specific restrictions could disadvantage local platforms while national competitors operate under different rules in other states

Compiled from official sources — confirm details with the bill’s official record.

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