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Bill

AB 410

Bots: disclosure.

2025-2026 Regular Session Introduced by Mia Bonta and 1 co-sponsor

California requires online bot operators to disclose automated identities to users, with enforcement mechanisms and penalties for non-compliance to prevent deceptive interactions.

In committee: Held under submission.
#bots #disclosure
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Bill Summary · AB 410

Legislative bill overview

AB 410 requires operators of automated bots to disclose that they are bots when interacting with humans online, particularly in contexts where deception could cause harm. The bill establishes penalties for non-compliance and creates accountability mechanisms for bot operators who fail to identify themselves.

Why is this important

As AI and automated systems become more sophisticated, distinguishing between human and bot interactions increasingly affects public discourse, consumer trust, and democratic processes. Clear disclosure requirements help prevent manipulation in social media, misinformation campaigns, and fraudulent activities while maintaining legitimate uses of automation.

Potential points of contention

  • Definitional challenges: Determining what qualifies as a "bot" requiring disclosure versus standard automated tools (chatbots, customer service systems, content recommendation algorithms) could be technically ambiguous and difficult to enforce consistently
  • Free speech and innovation concerns: Technology companies may argue disclosure mandates could inhibit beneficial automation or create compliance costs that disadvantage smaller platforms and startups
  • Enforcement jurisdiction: California's authority to regulate bots operating globally raises questions about extraterritorial application and whether federal coordination is necessary rather than state-by-state regulation

Compiled from official sources — confirm details with the bill’s official record.

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