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S 2524

An Act to sell naming rights to properties operated by the MCCA

194th Legislature (2025-2026) Introduced by Mark Montigny

Massachusetts bill allows MCCA to sell naming rights to convention center properties, generating corporate-sponsored revenue for facility operations and improvements.

Bill reported favorably by committee and referred to the committee on Senate Ways and Means
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Bill Summary · S 2524

Legislative bill overview

S 2524 authorizes the Massachusetts Convention Center Authority (MCCA) to sell naming rights to its properties in exchange for revenue. The bill allows the MCCA to enter into naming agreements for facilities it operates, with proceeds going toward the authority's operations or capital improvements.

Why is this important

Naming rights sales represent a significant revenue source for public facilities, potentially generating millions in non-tax income. For the MCCA, this could fund facility upgrades, debt service, or operations without requiring direct state appropriations, though it affects how public spaces are branded and marketed.

Potential points of contention

  • Public asset branding: Concerns about commercializing public facilities and whether corporate names diminish civic pride or historical significance of convention centers
  • Revenue transparency: Questions about how proceeds will be allocated, whether agreements prioritize highest bidder over community interests, and long-term financial commitments from corporate sponsors
  • Approval authority: Unclear whether individual facility naming deals require legislative approval, MCCA board approval, or public input before corporations can name public venues

Compiled from official sources — confirm details with the bill’s official record.

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