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S 94

An Act relative to prohibiting billboard advertisements of non-prescription marijuana

194th Legislature (2025-2026) Introduced by John Keenan and 1 co-sponsor

Massachusetts bill prohibits outdoor billboard advertisements for legal marijuana products to reduce youth exposure and public health concerns.

Bill reported favorably by committee and referred to the committee on Senate Ways and Means
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Bill Summary · S 94

Legislative bill overview

S 94 would prohibit outdoor billboard advertisements for non-prescription marijuana products in Massachusetts. The bill restricts where and how marijuana businesses can advertise their products to the general public, similar to existing restrictions on tobacco advertising.

Why is this important

This addresses concerns about marijuana marketing exposure to minors and public health impacts in communities where cannabis is now legal. Billboard advertising reaches broad audiences regardless of age, making it a particular focus for regulators concerned with youth access and normalization of cannabis use.

Potential points of contention

  • Business impact: Marijuana retailers argue billboard restrictions limit their ability to compete and reach adult consumers compared to alcohol and tobacco industries, raising fairness questions
  • First Amendment concerns: Some contend advertising restrictions may conflict with commercial speech protections, particularly since cannabis is a legal product for adults
  • Enforcement scope: Unclear whether the ban covers digital billboards, transit ads, or only traditional roadside billboards, affecting implementation and business compliance costs

Compiled from official sources — confirm details with the bill’s official record.

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