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SD 1713

An Act relative to creating a voluntary do-not-sell list

194th Legislature (2025-2026) Introduced by Robyn Kennedy

Massachusetts bill creates voluntary do-not-sell registry allowing residents to opt out of personal data sales by businesses.

House concurred
0
WeVote Research Nonpartisan
Bill Summary · SD 1713

Legislative bill overview

SD 1713 establishes a voluntary do-not-sell list that allows Massachusetts residents to opt out of having their personal data sold by businesses. The bill creates a mechanism for consumers to register with the state, directing companies to refrain from selling their information. This applies to covered entities handling personal data within Massachusetts.

Why is this important

Data brokers and companies routinely sell consumer information to third parties for marketing, insurance pricing, and other purposes—often without meaningful consumer awareness or consent. This bill gives residents a tool to limit this practice and aligns Massachusetts with growing consumer privacy concerns. The policy reflects broader national momentum toward data privacy rights, similar to existing regulations in California, Colorado, and Virginia.

Potential points of contention

  • Business compliance costs: Companies argue implementing a registry system requires significant administrative and technical investment, potentially driving up consumer costs
  • Registry effectiveness: Critics question whether a voluntary opt-out system will work if enforcement mechanisms are weak or if data brokers simply ignore the list
  • Scope and definition gaps: The bill's language on what constitutes "personal data" and which entities are covered may be unclear, creating compliance uncertainty and loopholes
  • Interstate commerce challenges: Data often flows across state lines; a Massachusetts-only list may prove ineffective against out-of-state brokers

Compiled from official sources — confirm details with the bill’s official record.

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