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S 1714

An Act relative to creating a voluntary do-not-sell list

194th Legislature (2025-2026) Introduced by Robyn Kennedy

Massachusetts bill establishes voluntary do-not-sell registry allowing residents to opt out of personal data sales by businesses.

Hearing rescheduled to 10/31/2025 from 11:30 AM-05:00 PM in Gardner Auditorium and Virtual Hearing updated to New End Time
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Bill Summary · S 1714

Legislative bill overview

S 1714 proposes creating a voluntary do-not-sell list in Massachusetts that would allow consumers to opt out of the sale of their personal data by businesses. The bill aims to give residents control over how their information is shared with third parties for commercial purposes, similar to existing do-not-call registries.

Why is this important

Data sales have become a major revenue stream for many companies, yet consumers often have limited visibility or control over these transactions. This bill addresses growing privacy concerns by establishing a mechanism for Massachusetts residents to limit commercial data sharing, which could influence corporate data practices and consumer privacy standards across the state.

Potential points of contention

  • Business compliance costs: Companies would face administrative and technical expenses to maintain and honor the registry, potentially affecting smaller businesses disproportionately
  • Effectiveness and enforcement: Without clear enforcement mechanisms and penalties, businesses may have insufficient incentive to comply with do-not-sell requests
  • Data broker loopholes: The bill's scope regarding data brokers, aggregators, and indirect sales channels is unclear—businesses might circumvent restrictions through intermediaries
  • Pre-emption concerns: Conflicting with federal privacy frameworks or other state laws could create regulatory complexity for multi-state operators

Compiled from official sources — confirm details with the bill’s official record.

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