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HB 367

An Act relating to the privacy of consumer personal information; establishing the Consumer Personal Information Privacy Act; establishing data broker registration requirements; relating to social security numbers; making certain violations unfair or deceptive trade practices; and providing for an effective date.

34th Legislature (2025-2026) Introduced by Andi Story

Alaska establishes consumer privacy protections, requires data broker registration, restricts Social Security number use, and makes violations unfair trade practices.

(H) REFERRED TO FINANCE
#business #contracts #credit #dataprocessing #economicdevelopment #health&socialservices #internet #minors #motorvehicles #privacy #tradepractices
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Bill Summary · HB 367

Legislative bill overview

HB 367 establishes Alaska's Consumer Personal Information Privacy Act, creating comprehensive data protection standards for how businesses collect, use, and store personal information. The bill requires data brokers to register with the state and imposes restrictions on the handling of Social Security numbers, while classifying violations as unfair or deceptive trade practices.

Why is this important

As data breaches and identity theft continue to rise, this legislation would give Alaska consumers legal recourse and require businesses to implement baseline privacy protections. It also creates state-level oversight of the data brokerage industry—companies that buy, sell, and trade consumer information—which currently operates with minimal regulation in many states.

Potential points of contention

  • Business compliance costs: Companies argue registration requirements and new data handling protocols increase administrative burden and compliance expenses, particularly for small businesses
  • Scope of "personal information": Disagreement over what data qualifies for protection and how broadly "data brokers" are defined could affect which companies must comply
  • Enforcement and remedies: Unclear whether consumers can sue directly or only the state can enforce violations; questions about damages and penalties for violations

Compiled from official sources — confirm details with the bill’s official record.

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