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SB 1349

An Act providing for transparency in use of generative artificial intelligence; requiring disclosure of synthetic content; providing for establishment of content verification tools; imposing duties on the Bureau of Consumer Protection in the Office of Attorney General; and imposing penalties.

2025-2026 Regular Session Introduced by Amanda Cappelletti and 7 co-sponsors

SB 1349 would require labeling AI-generated content, establish verification tools, and empower Pennsylvania’s AG to enforce and penalize noncompliance.

Referred to Communications & Technology
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WeVote Research Nonpartisan
Bill Summary · SB 1349

Summary of SB 1349 (Session 2025-2026) – Pennsylvania

Purpose and overall aim

SB 1349 seeks to establish transparency in the use of generative artificial intelligence (AI) by requiring disclosures of synthetic content, creating content verification tools, and imposing related duties and penalties through the Bureau of Consumer Protection in the Pennsylvania Office of the Attorney General. The bill is designed to promote consumer protection and accountability in the deployment of generative AI technologies.

Key provisions and changes proposed

  • Disclosure of synthetic content

    • Requires entities to disclose when content has been generated or substantially produced by AI. This aims to ensure that recipients can distinguish AI-generated material from human-authored content.

  • Establishment of content verification tools

    • Mandates the development or establishment of tools or mechanisms to verify the authenticity or origin of content, particularly to identify synthetic or AI-generated material.

  • Duties of the Bureau of Consumer Protection (Office of the Attorney General)

    • Transfers or assigns responsibilities to the Bureau of Consumer Protection to enforce the new requirements, oversee compliance, investigate violations, and pursue enforcement actions as needed.
    • Provides the Bureau with authority to pursue penalties or remedies for non-compliance.

  • Penalties and enforcement

    • Specifies penalties for entities that fail to disclose AI-generated content or obstruct verification efforts. The exact penalty amounts and structure are not detailed in the excerpt provided, but the bill contemplates penalties as a key enforcement mechanism.

  • Scope and applicability

    • Applies to entities or individuals utilizing generative AI in a way that could mislead or deceive consumers, or where disclosure of AI use is required to protect consumers. The bill appears to target consumer interactions and content where AI-generated material could impact consumer decisions.

Who/what would be affected

  • Businesses, organizations, and individuals using generative AI in consumer-facing contexts (e.g., marketing, information, media, customer communications) would be subject to disclosure and verification requirements.
  • Content platforms and creators who publish AI-generated content to the public or to consumers.
  • The Pennsylvania Bureau of Consumer Protection would gain or expand authority to enforce these provisions, investigate complaints, and impose penalties.

Procedural and timeline aspects

  • The bill has been referred to the Communications & Technology Committee (as of the action history on 2026-06-04), indicating it is in the legislative process and awaiting committee review and potential amendments before floor consideration.
  • The provided text does not include specific effective dates, compliance timelines, or delineated enforcement schedules. Those details would likely be clarified in the bill’s full text or through committee amendments.

Practical implications

  • If enacted, entities operating in Pennsylvania would need to:
    • Clearly label AI-generated content to inform consumers.
    • Implement or rely on verification tools to authenticate content origins.
    • Coordinate with the Attorney General’s office for compliance and potential enforcement actions.
  • The measures could increase transparency in digital communications and potentially deter deceptive AI use in consumer contexts.

If you’d like, I can pull out specific sections from the full bill text to provide page-and-section references, or compare SB 1349 to existing Pennsylvania consumer protection or AI-related statutes to highlight overlaps or gaps.

Compiled from official sources — confirm details with the bill’s official record.

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