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HD 4053

An Act protecting consumers in interactions with artificial intelligence systems

194th Legislature (2025-2026) Introduced by Dave Rogers and 1 co-sponsor

Massachusetts bill requires AI developers to disclose automated interactions and implement consumer safeguards to prevent deception and harm from artificial intelligence systems.

Senate concurred
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Bill Summary · HD 4053

Legislative bill overview

HD 4053 establishes consumer protections for interactions with artificial intelligence systems in Massachusetts. The bill creates requirements for AI system developers and operators to disclose when consumers are interacting with AI, establish safeguards against harmful outputs, and provide transparency about data usage. It aims to prevent deception and protect consumer rights in an increasingly AI-integrated marketplace.

Why is this important

As AI systems become embedded in everyday services—from customer support to hiring decisions to financial advice—consumers often don't know they're interacting with machines rather than humans. Clear disclosure requirements and safety standards can prevent harm from AI systems providing inaccurate information, making biased decisions, or being manipulated maliciously. This positions Massachusetts as an early adopter of AI consumer protections similar to emerging regulations in the EU and other jurisdictions.

Potential points of contention

  • Compliance burden on businesses: Small companies and startups may face significant costs implementing disclosure mechanisms and safety audits, potentially disadvantaging them against larger tech firms
  • Defining "interaction" scope: Determining which AI systems require disclosure (chatbots yes, but recommendation algorithms? predictive analytics?) could create ambiguity and inconsistent enforcement
  • Innovation vs. regulation balance: Strict transparency and safety requirements might slow AI development and deployment in Massachusetts, driving companies to operate in less-regulated states

Compiled from official sources — confirm details with the bill’s official record.

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