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Bill

S 264

An Act establishing protections for consumers interacting with artificial intelligence chatbots

194th Legislature (2025-2026) Introduced by Mark Montigny and 1 co-sponsor

Massachusetts bill requires AI chatbot operators to disclose AI status and implement consumer protections including accuracy standards and user rights safeguards.

Bill reported favorably by committee and referred to the committee on Senate Ways and Means
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Bill Summary · S 264

Legislative bill overview

S 264 establishes consumer protection requirements for artificial intelligence chatbots operating in Massachusetts, likely including disclosure mandates, accuracy standards, and user rights. The bill has advanced through committee review and is currently under fiscal examination by the Senate Ways and Means Committee. This represents one of the early state-level regulatory efforts to govern AI chatbot interactions with consumers.

Why is this important

As AI chatbots become increasingly integrated into customer service, healthcare information, and financial guidance, consumers face risks of misinformation, privacy violations, and manipulation without clear legal recourse. Massachusetts legislation could set a precedent for other states and establish baseline protections before the technology becomes even more widespread. The bill's passage would clarify company responsibilities and consumer rights in an area largely unregulated at the state level.

Potential points of contention

  • Disclosure requirements burden: Defining what constitutes adequate disclosure (e.g., "you are talking to an AI") and how frequently it must appear could create compliance costs businesses argue are excessive
  • Accuracy standards enforcement: Establishing measurable accuracy thresholds for chatbot responses is technically complex and may be difficult to enforce consistently across different AI systems
  • Industry competitiveness concerns: Stricter Massachusetts rules could disadvantage local businesses relative to companies in less-regulated states, or push digital services out of state

Compiled from official sources — confirm details with the bill’s official record.

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