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Bill

AB 1911

Advertising: environmental marketing claims: carbon credits.

2025-2026 Regular Session Introduced by Chris Rogers

AB 1911 regulates environmental marketing claims for carbon credits in California advertising to combat greenwashing and misleading consumer claims.

Referred to Coms. on NAT. RES. and JUD.
#advertising #carboncredits #environmentalmarketingclaims
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Bill Summary · AB 1911

Legislative bill overview

AB 1911 addresses environmental marketing claims related to carbon credits in California advertising. The bill appears designed to regulate how companies advertise carbon credit products and environmental benefits to prevent misleading or false claims. This is still in early legislative stages following referral to Natural Resources and Judiciary committees.

Why is this important

Carbon credits have become a major tool for corporations claiming climate action, but the market lacks consistent standards, enabling "greenwashing"—misleading environmental claims that don't reflect actual emissions reductions. Regulating these claims protects consumers from deceptive marketing while affecting how companies can market climate solutions and carbon offset programs.

Potential points of contention

  • Business compliance burden: Companies selling carbon credits may face increased costs to verify and substantiate environmental claims, potentially raising prices for consumers and businesses seeking offsets
  • Regulatory clarity gaps: The bill's specific standards for what constitutes legitimate carbon credit advertising remain unclear without seeing detailed language, creating uncertainty about compliance
  • Market impact on carbon credit industry: Stricter advertising rules could reshape California's carbon credit market and potentially affect participation in cap-and-trade or voluntary offset programs

Compiled from official sources — confirm details with the bill’s official record.

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