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HF 503

A bill for an act relating to consumer data protection, and including retroactive applicability provisions.

2025-2026 Regular Session Introduced by Eddie Andrews

HF 503 enhances consumer data protection by granting rights over personal data, ensuring transparency in profiling, and requiring businesses to comply with new notification standards.

Introduced, referred to Health and Human Services.
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Bill Summary · HF 503

Summary of Bill HF 503: Consumer Data Protection

Bill Number: HF 503
Introduced On: February 20, 2025
Status: Introduced, referred to Health and Human Services
Classification: Bill
Subject: Consumer Affairs

Purpose and Intent

Bill HF 503 aims to enhance consumer data protection by establishing clear rights for consumers regarding their personal data. The bill seeks to regulate how consumer data is handled, particularly in the context of profiling, and to ensure that consumers are informed about the use of their data. Additionally, it includes provisions for retroactive applicability, making its regulations effective from January 1, 2025.

Key Provisions

  1. Exemptions for Public Health Authorities:

    • Information maintained by public health authorities, as defined by HIPAA (Health Insurance Portability and Accountability Act), is exempt from certain provisions of the Code chapter if the authority has received consumer authorization.
    • Data used solely for public health activities must be de-identified, aggregated, and processed in batches of at least 100 consumers to qualify for exemption.

  2. Consumer Rights:

    • Consumers have the right to request notifications regarding profiling that may lead to significant legal effects.
    • Consumers can opt out of such profiling, which is defined as automated processing of personal data to evaluate or predict various factors related to an individual.

  3. Notification Requirements:

    • Notifications to consumers must be in plain language and include:
      • The type of data being profiled.
      • Requirements for data recipients to delete or return the data.
      • The process for consumers to file complaints regarding their data.

  4. Definitions:

    • The bill provides specific definitions for terms such as "profiling" and "decision that produces legal or similarly significant effects concerning a consumer."

  5. Retroactive Applicability:

    • The provisions of the bill will apply retroactively to January 1, 2025, ensuring that consumers' rights are protected from that date forward.

Impact

  • Consumers: The bill directly impacts consumers by granting them greater control over their personal data and ensuring transparency in how their data is used, particularly in profiling scenarios.
  • Public Health Authorities: These entities will have specific exemptions under the bill, allowing them to operate within the framework of HIPAA while still adhering to consumer protection standards.
  • Businesses and Organizations: Companies that handle consumer data will need to adjust their data processing practices to comply with the new requirements, particularly regarding notifications and consumer rights.

Conclusion

HF 503 represents a significant step towards strengthening consumer data protection in the context of profiling and personal data usage. By establishing clear rights for consumers and outlining the responsibilities of data handlers, the bill aims to foster a more transparent and accountable data environment.

Compiled from official sources — confirm details with the bill’s official record.

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