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Bill

SB 297

Vehicle Laws - Manufacturers and Dealers - Prices Listed on Dealer Websites (Jack Fitzgerald Price Transparency Act)

2026 Regular Session Introduced by Jeff Waldstreicher

Maryland bill requires dealers to display actual vehicle selling prices on websites, eliminating hidden fees and improving consumer price transparency before purchase.

Favorable Report by Economic Matters
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Bill Summary · SB 297

Legislative bill overview

SB 297, the Jack Fitzgerald Price Transparency Act, requires vehicle manufacturers and dealers in Maryland to display actual selling prices on their dealer websites rather than allowing hidden fees or conditional pricing. The bill aims to give consumers clear, upfront information about vehicle costs before they visit a dealership.

Why is this important

Vehicle pricing opacity has long been a consumer complaint—dealerships often advertise low base prices online while adding undisclosed fees, financing charges, and add-ons at the point of sale. This bill directly addresses that practice by mandating transparency, potentially saving consumers significant money and reducing time spent in negotiations over hidden costs.

Potential points of contention

  • Dealer opposition: The automotive retail industry may argue that standardized pricing requirements limit their business flexibility and that complex pricing structures reflect legitimate service variations
  • Implementation challenges: Determining what qualifies as a "listed price" versus optional add-ons (warranties, dealer prep, documentation fees) could create compliance confusion and litigation
  • Economic impact debate: Supporters say transparency increases competition and consumer savings; critics may argue it reduces dealer profit margins or competitiveness against online-only retailers

Compiled from official sources — confirm details with the bill’s official record.

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