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SCR 103

URGING THE DIVISION OF STATE PARKS OF THE DEPARTMENT OF LAND AND NATURAL RESOURCES TO CONVENE A TASK FORCE TO IMPROVE STATE PARKS, AND TO DEVELOP APPROPRIATE BRANDING AND NARRATIVES FOR PARKS, LANDMARKS, AND OTHER SIGNIFICANT PLACES THROUGHOUT THE STATE.

2026 Regular Session

Hawaii urges state parks division to form task force improving parks and creating unified branding narratives for statewide landmarks and cultural sites.

Resolution scheduled to be heard by WAL on Thursday, 04-16-26 9:00AM in conference room 411 VIA VIDEOCONFERENCE.
#brandingandnarratives #dlnr #stateparks #taskforce
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Bill Summary · SCR 103

Legislative bill overview

SCR 103 is a concurrent resolution urging Hawaii's Division of State Parks to establish a task force focused on improving state parks and developing cohesive branding and narratives for parks, landmarks, and significant places statewide. The resolution passed the Senate with amendments and was transmitted to the House for consideration.

Why is this important

State parks are critical recreational and cultural resources that serve both residents and tourists. Improved management and consistent branding can enhance visitor experience, increase park usage, support local economies, and better preserve Hawaii's natural and cultural heritage. Clear narratives around significant places can also strengthen community identity and cultural education.

Potential points of contention

  • Funding and implementation: The resolution urges action but doesn't allocate specific funding, raising questions about who pays for task force operations, improved infrastructure, and branding campaigns.
  • Narrative control concerns: Developing "appropriate narratives" for culturally significant places—particularly those with indigenous Hawaiian importance—could become contentious regarding whose perspectives and histories are centered or marginalized.
  • Resource allocation priorities: Some may argue limited state resources should prioritize immediate park maintenance and safety over branding initiatives, while others see marketing as essential to park sustainability.

Compiled from official sources — confirm details with the bill’s official record.

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