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Bill

HR 9371

SLASH Prices Act

119th Congress Introduced by Maxwell Frost and 3 co-sponsors

Require clear disclosure to consumers when prices are personalized by algorithms, including factors used, before purchase.

Sponsor introductory remarks on measure. (CR H4134)
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Bill Summary · HR 9371

Summary of HR 9371 (119th Congress)

Purpose and intent

HR 9371 proposes to require disclosure when personalized algorithmic pricing is used. The bill aims to increase transparency around pricing practices that tailor costs to individual consumers using data-driven algorithms. The underlying goal is to inform consumers when they are facing personalized prices and to promote accountability in pricing systems that leverage algorithmic decision-making.

Key provisions and changes

  • Disclosure requirement: Sellers, service providers, or platforms that employ personalized algorithmic pricing must disclose to the affected consumer that pricing is personalized based on algorithms and data.
  • Information to disclose: The bill specifies that the disclosure should identify that personalized pricing is being used and may include a description of, or link to, the factors contributing to the personalized price (e.g., data categories or methods used), as practicable.
  • Scope of application: Applies to pricing practices in markets or platforms where prices are tailored to individual consumers through automated algorithms. The bill covers both goods and services where price is determined or adjusted using personalization algorithms.
  • Timing of disclosure: Disclosures would need to occur prior to completing a sale or entering into a pricing agreement, and should be accessible at the point of decision-making.
  • Enforcement and remedies: The bill would establish or reference enforcement mechanisms to ensure compliance, which may include penalties, civil enforcement actions, or other remedies. (Details such as specific penalties or agencies may be outlined in the full text.)
  • Consumer rights: Aims to empower consumers by making pricing practices more transparent, potentially enabling them to compare non-personalized pricing options or understand why prices differ.

Who would be affected

  • Businesses and platforms that use personalized algorithmic pricing in consumer transactions.
  • Consumers who are subjected to prices influenced by their data profiles, browsing history, location, device, demographics, purchase history, or other data points used by pricing algorithms.
  • Potentially intermediaries or marketplaces that display or facilitate pricing determined by third-party algorithms.

Procedural and timeline aspects

  • Introduction: The bill was introduced in the House and assigned to the Committee on Energy and Commerce on June 18, 2026.
  • Referral: The bill has been referred to the House Committee on Energy and Commerce for consideration, markups, and reporting.
  • Sponsor information: Co-sponsors include Suhas Subramanyam and Maggie Goodlander, indicating bipartisan or cross-partisan support, depending on the chamber context.

Potential impact and considerations

  • Consumer transparency: If enacted, consumers would have clearer visibility into when prices are personalized, which could influence purchasing decisions and perceived fairness.
  • Business compliance: Companies would need to implement disclosure mechanisms, update user interfaces, and ensure that pricing systems include appropriate notices prior to purchase.
  • Market effects: The bill could encourage competition on non-personalized pricing or more standardized pricing practices, and might deter opaque personalization without consumer awareness.
  • Privacy/data considerations: While focused on pricing disclosures, the bill intersects with how data informs pricing, potentially prompting broader discussions about data collection practices and consumer consent.

Note: This summary reflects the bill’s stated objectives and typical legislative provisions based on the title and action history provided. For precise language, definitions, exceptions, penalties, and enforcement procedures, refer to the full text of HR 9371 as reported by the Committee and the House floor.

Compiled from official sources — confirm details with the bill’s official record.

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